Last Updated: February 2022
This Privacy Policy has been prepared in accordance with Articles 13 and 14 of Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).
We collect, store, and use the personal information you provide when you browse our website, purchase one of our Services, subscribe to our newsletter, or contact us.
If you are under 13 years of age (United States), 14 years of age (Italy), or 16 years of age (European Union and other jurisdictions where applicable), you must obtain the consent of your parent or legal guardian before submitting any personal information through this website.
If we reasonably believe that we have collected personal data from a minor without the required consent, we will delete such information within a reasonable period of time.
Personal Data We Collect
We may collect the following information:
- First name and last name;
- Email address;
- Postal code;
- Country;
- Preferred language;
- IP address;
- Billing information;
- Telephone number;
- Any additional information you voluntarily provide when completing contact forms or purchasing a Service.
We also collect information relating to transactions carried out through our website, including:
- Transaction amount;
- Currency;
- Payment method.
We do not store your credit card or bank account details. Payments are processed by external payment providers acting on our behalf.
We may also collect:
- Responses to optional surveys or questionnaires;
- Support requests submitted by email or through our support forms;
- Website access credentials required to provide the purchased Services;
- Any additional information voluntarily submitted through forms or communications with us.
Information We May Collect
Depending on your interaction with our Services, we may also collect:
- Your social media account identifiers and information you choose to share through your social media accounts;
- Third-party authentication status when accessing the website through a mobile application (for example, whether you are currently logged into Facebook or another social network);
- Information regarding the opening of our emails, clicks on links contained within our emails, the date and time of newsletter subscription, and your communication preferences.
Where required by applicable law, such information may be used for profiling activities aimed at sending personalized or marketing communications, subject to your prior consent.
Where backup services are included within your purchased Service, we may also store copies of your website solely for backup and disaster recovery purposes.
Information Collected from All Website Visitors
Whenever you visit our website, we may automatically collect certain technical information, including:
- Browser type and version;
- Operating system;
- IP address;
- General technical information regarding your use of the website.
Mandatory and Optional Data
Providing personal data is voluntary whenever processing is based on your consent.
However, if you choose not to provide the requested information, we may be unable to respond to requests or provide services that depend upon such data.
Where the legal basis for processing is the performance of a contract or compliance with a legal obligation, providing the requested personal data is mandatory.
Failure to provide such information may prevent us from entering into or performing the contract, and WP-OK shall not be responsible for any resulting inability to provide the requested Services.
Legal Basis for Processing
We process your personal data on one or more of the following legal bases:
Consent
We rely on your consent when processing your personal data for purposes such as:
- Sending newsletters;
- Sending promotional offers and marketing communications;
- Personalized advertising and profiling;
- Publishing comments on our blog;
- Responding through our online chat;
- Scheduling informational calls;
- Registering your account within our private customer area;
- Performing free website analyses;
- Providing questionnaires to help identify the most suitable subscription plan;
- Responding to contact form submissions;
- Delivering free resources to newsletter subscribers.
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of any processing carried out before such withdrawal.
Performance of a Contract
When you purchase a Service or enter into any agreement with WP-OK, we process your personal data as necessary to perform the contract, including the provision of related support services such as opening and managing support tickets.
Compliance with Legal Obligations
Where required, we process personal data to comply with applicable legal, regulatory, accounting, or tax obligations.
How We Use Your Personal Data
We use the personal information we collect to provide the Services you request, improve our technology, and enhance your experience when using our website.
In particular, we use your personal data to:
- Provide the Services you have purchased;
- Send you information about our Services through the communication channels you have consented to, including email, telephone/SMS, and social media messaging platforms;
- Provide information and make it easier for you to share content through social media;
- Create and manage marketing campaigns promoting our Services;
- Verify your identity;
- Send confirmation and thank-you emails following the purchase of a Service or subscription to our newsletter.
Website Analytics and Service Improvement
We may use information collected from all website visitors to:
- Operate, administer, maintain, and improve our website and infrastructure;
- Analyze how visitors use our website through tools such as Google Analytics and similar analytics services;
- Test website performance, content effectiveness, and functionality;
- Understand website traffic patterns;
- Detect technical issues affecting the website.
Where analytics tools are used, your data is anonymized whenever possible and analyzed only in aggregated form.
We may also improve our communications by recording interactions made through the website, email communications, and social media platforms.
Customer Account
When you purchase a Service or perform certain actions on our website, a personal customer account may be created.
Through this account you can:
- Manage your purchased Services;
- Update your personal information;
- Modify your preferences;
- Review your order history;
- Access other features related to your customer account.
How We Share Your Information
We do not sell your personal data.
We share personal information only as described in this Privacy Policy, where required by law, or with trusted third parties acting on our behalf.
Employees and Contractors
Our employees, contractors, and authorized collaborators may have access to information necessary to provide the requested Services, including:
- Your name;
- Email address;
- Telephone number;
- Social media profile identifiers;
- Website access credentials required to perform the contracted Services.
They may contact you directly or through third-party communication platforms managed by WP-OK.
Service Providers
We work with selected third-party service providers, including providers of:
- Database hosting;
- Cloud computing services;
- Help desk platforms;
- Advertising services;
- Data analytics;
- Password management services.
These providers are contractually required to maintain the confidentiality of your personal data and may process it only to the extent necessary to provide their services on our behalf.
Payment Providers
When you purchase one of our Services, payments are processed by third-party payment providers such as PayPal, Stripe, and other authorized payment processors.
These providers process and store certain personal information required to complete payment transactions.
Please refer to the respective privacy policies of those providers to understand how they process your personal data.
Where you subscribe to a recurring subscription Service, your payment details will be securely stored by the selected payment provider, and you expressly authorize recurring payments until your subscription is cancelled.
WP-OK does not store your credit card number or bank account details.
Payment preferences may be updated through your customer profile where available.
Marketing and Advertising
Based on your use of our website, cookies and similar technologies may be used to display relevant advertising through services such as Facebook, Google, or other online advertising platforms.
Additional information regarding these technologies is available in our Cookie Policy.
You may also contact us at any time to manage your cookie preferences.
Corporate Transactions
In the event of a merger, acquisition, corporate restructuring, or similar business transaction, your personal data may be transferred to the acquiring or successor entity.
Should this occur, we will continue to protect your personal information and will notify you before any material changes affecting the processing of your personal data take effect.
Where required by applicable law, we will obtain your consent before implementing such changes.
Legal Compliance and Protection
We may disclose personal information to third parties where we reasonably believe such disclosure is necessary to:
- Detect, prevent, or investigate fraud or security incidents;
- Enforce our Terms of Service or other contractual rights;
- Comply with applicable laws, regulations, court orders, or requests from competent public authorities;
- Protect the rights, property, or safety of WP-OK, our Customers, or others;
- Defend ourselves against legal claims or proceedings.
How We Protect Your Personal Data
Your personal data may be transferred to and stored in countries outside your country of residence.
We implement industry-standard technical and organizational security measures, including firewalls, encryption, secure communications, and access controls, to protect your personal data against unauthorized access, alteration, disclosure, misuse, or destruction.
Payment information and other sensitive personal data are transmitted through secure, encrypted connections.
International Data Transfers
Where personal data is transferred outside the European Economic Area (EEA) to countries that are not subject to an adequacy decision by the European Commission, WP-OK ensures that appropriate safeguards are in place.
These safeguards may include the use of the European Commission’s Standard Contractual Clauses (SCCs) together with any additional technical and organizational measures required under applicable data protection laws.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.
If you request that we stop sending marketing communications or delete your personal data, we will process your request without undue delay.
Where legally permissible, we will retain only the minimum information necessary to:
- Comply with legal obligations;
- Prevent fraud;
- Ensure that you are not contacted again after opting out.
Unless otherwise required by law, personal data processed solely on the basis of your consent will be permanently deleted from our systems within five (5) years after the withdrawal of that consent.
Where personal data is processed as part of a contractual relationship, retention periods will comply with applicable civil, accounting, tax, and other legal requirements.
Your Rights
If you are located in the European Union, the European Economic Area (EEA), Switzerland, or another jurisdiction that grants similar rights, you may exercise the following rights, subject to applicable law:
- The right to access your personal data;
- The right to request correction (rectification) of inaccurate or incomplete personal data;
- The right to request deletion (“right to be forgotten”);
- The right to request restriction of processing;
- The right to object to the processing of your personal data;
- The right to data portability;
- The right to withdraw your consent at any time where processing is based on consent;
- The right to lodge a complaint with the competent data protection supervisory authority.
Withdrawal of consent does not affect the lawfulness of any processing carried out before such withdrawal.
If you have subscribed to our mailing list, you may unsubscribe at any time by using the unsubscribe link included in every marketing email or by contacting us directly.
Updating Your Personal Information
You may review and update your personal information through your customer profile where available.
For your protection, we will only disclose or modify personal data associated with the email address used to submit your request.
Before fulfilling certain requests, we may ask you to verify your identity.
We will respond to legitimate requests within the time limits required by applicable law.
For security reasons, please do not send sensitive personal information, passwords, or payment card details via email.
Links to Third-Party Websites
Our website may contain links to third-party websites or services.
This Privacy Policy applies solely to the WP-OK website and does not apply to any external websites or services.
WP-OK has no control over the content, security, or privacy practices of third-party websites and accepts no responsibility for them.
We encourage you to review the Terms of Service and Privacy Policy of every third-party website you visit through links provided on our website.
Unsubscribing from Marketing Communications
You may unsubscribe from our mailing list at any time by clicking the “Unsubscribe” link included in every marketing email we send.
You may also contact us directly at any time if you wish to exercise your rights regarding the processing of your personal data or to request that you no longer receive marketing communications.
Data Controller
The Data Controller responsible for the processing of personal data under this Privacy Policy is:
WP-OK B.V.
Pieter Langendijkstraat 33-4
1054XX Amsterdam
The Netherlands
Contact Us
If you have any questions about this Privacy Policy, the processing of your personal data, or data protection practices relating to our website, you may contact us:
By email: info@wp-ok.com
By post:
WP-OK B.V.
Pieter Langendijkstraat 33-4
1054XX Amsterdam
The Netherlands