One of WP-OK’s longest-standing collaborations is with Mowgli, a marketing and web development agency distributed across Singapore, Bali, and Europe. For years, we have supported Mowgli in managing numerous clients working with WordPress, operating behind the scenes in both technical support and security maintenance.
With its international vision and strategic approach, Mowgli supports both large and small companies in branding, digital marketing, and User Experience (UX) improvement initiatives. Such a diverse portfolio and tailor-made projects for each client require customizations that only an experienced team can deliver. In this context, WP-OK provides a skilled team to whom the core activities underpinning any growth strategy can be entrusted.
Today, we present the results gathered so far from this long-standing collaboration in a case study that illustrates how our dedicated support service for agencies works. Mowgli is part of our Partner Program, designed to help agencies grow by delegating WordPress support to our team of experts. Let’s take a closer look at how Mowgli has used WP-OK’s Partner Program to attract more clients, take on more complex projects, and deliver high-quality support to its customers.
WP-OK and Mowgli: a chance encounter
Our collaboration began in 2016, when the paths of Daniele Besana, founder of WP-OK, and Gianpaolo Faccini, founder of Mowgli, crossed in a co-working space in Bali. Being Italian, they naturally took the opportunity to exchange ideas, experiences, and projects over a pizza.
It was clear from the very beginning that an on-demand technical support service could be valuable for the agency’s growth. Since then, we have continued working together on various projects for companies of all sizes.
We also had the opportunity to talk about some of these projects during WP-OK Day 2020 and 2021. In this case study, Gianpaolo explained the strategy behind the development of the Fratelli Desideri website:
Delegating effectively isn’t easy: Mowgli’s experience with WP-OK
As is the case for many web agencies, it’s not always possible to predict exactly how much work will come in or what requests clients will make. When working primarily with tailored, planned strategies, agencies often face unexpected challenges in meeting client needs and to handle these, it becomes necessary to rely on external expertise.
This was Mowgli’s situation: to meet the wide-ranging requests of its clients, the agency needed to find specialists capable of solving technical problems that were often very different from one another. It was common for custom solutions to be requested, or for technical issues to arise that Mowgli’s internal team was not immediately prepared to resolve.
Initially, Mowgli tried to address these situations by looking for freelancers on Upwork, the most well-known platform for finding digital professionals. Upwork provides access to a large pool of freelancers with every type of specialization, but the quality of service can vary, and maintaining continuity is often challenging.
Specifically, hiring through Upwork presented the following challenges:
- Difficulty in assessing a freelancer’s reliability in advance
- A lot of time wasted selecting the right person from dozens of responses to job postings
- Inconsistent output: everyone works differently
- No guarantee that deadlines will be met
- Asynchronous communication, causing delays of days and frustration
After a few negative experiences, Mowgli decided to join WP-OK’s Partner Program to rely on our team for any situation. Over the years, a relationship of mutual respect has developed, and we have continued working together to manage various international clients.
The benefits of collaborating with WP-OK, according to Mowgli
Since 2016, the year we began collaborating with Mowgli, we have supported the agency with 37 different requests. Most of the tickets were opened for the development of custom functionalities on WordPress sites by our team. Thanks to our on-demand WordPress support, Mowgli pays at the end of each month only for the hours actually spent on the various requests.
According to Gianpaolo, the main advantage of collaborating with WP-OK has been “on one hand, having specialized support that helps maintain long-term client relationships, avoiding saying ‘no’ too often, and on the other hand, having a clear understanding of costs when custom development is required.”
When a development request arises, our team is able to provide an accurate cost estimate. This allows the agency to precisely calculate profit margins or potential markups. Having developers always available on Slack helps keep communication smooth and makes it possible to submit even very specific requests whenever the need arises.
One of the most complex projects for Mowgli was the Fratelli Desideri website, a startup selling meal kits created by Michelin-starred chefs. This was Mowgli’s experience:
“We took over a website developed by a previous agency, where the UX needed improvement and some custom functions had to be implemented for a management software that connects remotely to download order data. In this case, WP-OK’s support was crucial in understanding what changes had been made by the previous team and how to improve the system while keeping it fully functional.”
– Gianpaolo Faccini, founder of Mowgli
WP-OK for agencies: the white-label solution for sustainable growth
Working with WP-OK has enabled Mowgli to handle complex projects, knowing they always have a team of technical experts providing support in the background. It has also freed up time from repetitive tasks, allowing the agency to dedicate more effort to lead generation.
WP-OK’s Partner Program is specifically designed for growing agencies that manage at least 10 clients and want to take on more projects by outsourcing the most complex aspects of web development.
In short, the Partner Program allows agencies to resell all WP-OK services, such as WordPress management subscriptions, to their clients without providing them directly. By becoming a WP-OK partner, our team of technicians supports you in all activities related to maintenance, security, and the development of WordPress functionalities, acting as if they were part of your company and working under your brand.
This means that all communication, including emails and monthly reports, will be carried out under your agency’s name, while the workload is fully handled by WP-OK. By delegating the management of your clients’ websites to WP-OK, you will save time, expand the range of services you offer, and be able to provide professional support to all your clients.
Growing doesn’t have to be stressful. To learn what WP-OK can do for your digital agency, check out all the details on our Partner Program page.
